Food and beverage competitions can elevate a product by creating standards of quality while bringing it into the broader population’s consciousness; but they don’t come without their challenges. In this discussion, Lindsay will present challenges and opportunities from her experience managing the Craft Malt Cup and as judge for the Great American Beer Festival and World Beer Cup competitions. Participants will walk away understanding what it takes to put on a competition and how competitions can be used to elevate the kombucha category. Plus we will breakout into small groups to brainstorm ideas for creating prizes and awards for the Kombucha industry.
Going for Gold: How Competitions Can Elevate Kombucha
