Sam Holloway

Sam Holloway is the Bay Area Distinguished Professor of Management & Entrepreneurship at the University of Portland. In 2014, he co-founded CRAFTINGASTRATEGY.COM (CAS), a global online network for beer business professionals seeking a better way to run their businesses. CAS is built upon a curriculum of over 190 graduate level business lessons specific to the needs of small breweries. Visit our website CRAFTINGASTRATEGY.COM, where we’ve rewritten the entire MBA curriculum to eschew growth for growth’s sake and to infuse strategic thinking with ways to win while being small and profitable. If running a small brewery with 80% gross margins sounds better to you than running a large brewery that loses money only so it can keep growing, then this is the place for you.




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